Urban Decontextualization

The decontextualisation is a process included in the technique of collage ,
through which the communication is dependent from its own context, in order to be
subjectively reinterpreted. Playing with all the graphical elements through
the decontextualization is a way of controling the communication.

Handmade collages are digitalised, and each element from its original context, is put into another one.
Using this system, new digital collages-compositions were made, print based, on a big format.

This project was exhibited in the Supermarket concept store, in Belgrade, Serbia, may 2010.

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exhibition in the space


Outdoor campaign