Urban Decontextualization
The decontextualisation is a process included in the technique of collage ,
through which the communication is dependent from its own context, in order to be
subjectively reinterpreted.
Playing with all the graphical elements through
the decontextualization is a way of controling the communication.
Handmade collages are digitalised, and each element from its original context, is put into another one.
Using this system, new digital collages-compositions were made, print based, on a big format.
This project was exhibited in the Supermarket concept store, in Belgrade, Serbia, may 2010.
exhibition in the space
Outdoor campaign